“Industrialism cannot understand living things except as machines. It can grant them no value that is not utilitarian. It conceives of farming, forestry and nature as forms of mining. It cannot use the land without abusing it.”
This calf, along with its mother, just arrived in our Gaushala 3 days back. It’s 25 day old but looks descicated because the seller — a cattle keeper from hinterland , almost starved it taking away last drop of milk from the cow. Vegans are a much reviled group, but I do understand their strong position on dairy.
Modernity is a…
And maybe it is not.
Maybe I am just forming these thoughts, but.
While writting a note on some over hyped product I had an epiphany. Brands are living entities that get created over thousands of interactions customers experience. As we build the business of NativeOrigin, there will be hundreds and thousands of small decisions made that eventually lead us into the direction intended.
There has to be an over archining principle that governs the why of all those decisions.
Just as in an earlier
MakingOfNativeOrigin article I’d stated it stands for Native & Origin , I discovered an uber…
Every month around Poornima, I visit my farm in Gujarat. It’s a 10 hour drive that hardly exhausts me. My journey is usually in silence, noting familiar milestones passing and holding on to a mental thread I have chosen to pursue for the journey.
A short visit means 4 days, usually spent in a yagya, seeing cow’s health, checking on food stock and carrying back the ghee collected over the month.
Ghee, has long been a daily material of intense interest for me. Whether be as daily aajya-ahutis in agnihotra, or spoon ful of them dumped on hot rice or…
It’s prescience. And then it’s removing every obstacle to the ferocious clarity of your vision: incumbents, regulations, folkways, people. Can you not just see the future but summon it?
This line from NewYoker article I was reading on Marc Andersson and Tech founders/VCs caught my attention.
It best reflected the Version 2.0 I’m feeling of myself since Sept’ 2020. That is , since the initial days of lockdown wore on and every habit of life was disrupted and you start questioning maybe every thing you believed earlier was bullshit. Maybe you were all bullshit.
Since then I rapidly went ahead…
After I became a farmer, and got cows for the love of them and as a part of Bharadwaja Anartiya Gurukulam, I stumbled into making ghee.
A vast cottage industry of ‘A2 Ghee’ marketing has gone online from Insta to every social media.
However the fakery is unimaginable — cramped cattle barns, constantly tied cows, maximising milsching, quick turnaround through aritificial insemination , feeding single type of fodder , every other bad practice associated with industrial farming is also there in ‘dairy entrepreneurship’
But over last 6 months of being…
Just returned from a week long stay on farm. Three months back I had seeded some Ashwagandha and Moringa. Both have thrived and it’s a great pleasure to see these yellow seeds.
Also Shatavari has come up
It is a great pleasure to see an industrially cultivated farm slowly coming back to life with real and diverse plants. Our cows on Anahata Farm have produced a mini mountain of dung which is soon going into the soil.
Looking at constant flutter of butterflies on these herb plants, I had an idea. I’m going to run a channel of…
NativeOrigin is a data driven food products design company that uses foods, fruits, oils, creamery and fragrances of bioecosystems Native to India or Bharata and creates innovative food, health and wellness products with international design aesthetic and appeal and sells to Indian and global audience using Direct To Consumer approach.
Every product of NativeOrigin has each component that is trackable to it’s source of Origin and each product carries a QR code that leads consumer trackback to every ingredient and it’s source geolocation as well as end provider (usually local grower)
Eventually NativeOrigin intends to provide soiltesting kits connected with…
|| Product Designer, Tech Entrepreneur, Trader, ब्राह्मण ||